Role of Media

Photo Courtesy: Renjith Krishnan

Media incorporates many sources of communication like print media (includes newspapers and magazines), broadcast media (includes radio and television) and internet (includes online newspapers, blogs and articles). The aim of media is to communicate information to the general masses.

The society remains acquainted with the on goings of the country and worldwide in various domains with the help of media. They play a significant and crucial role, as the masses picture the information according to their viewpoint.  Media plays the role of watchdog and looks into the sensitive matters related to governmental policies and public relations.

They have the power to educate the citizen of the country through their speeches and words. They are also termed as the voice of the nation as they fill in the gap between the government and the general public and make the two channels co-operate effectively.

Media enacts in the development procedure and suggests the appropriate attributes to the required source. They look after the entertaining domain and promote advertisements related to trade and industry.  They have the capability to bring in the positive outlook for the people. Their each and every word can be precious for spreading awareness among the masses.


But, due to excessive powers they have the ability to exploit the innocence. They have immense power to depict picture according to their will and can sometimes be misleading. They sometimes promote irrelevant substance that could be harmful for underage people or anyone in the society.

Photo Courtesy: Renjith Krishnan