Advertisements

Creative billboard advertisement!!

Advertisements are the non personal mode of communication where the buyer and the seller do not get to meet each other. The advertisements are either done through print media, broadcast media or internet. This is a technique to promote products and services. Advertisement is the mode which can pass information either through pictures, video, speech or written words. 

The advertisements are created keeping in mind the features of the products that consumers need to know sequentially to make its purchase. People get highly influenced by the advertisements so the advertisements are expected to carry a positive perspective that would have a healthy impact on the viewers and consumers. 

Unlike in personal communication the buyers and the sellers interact with each other to discuss about the products, advertisements carry a specific image about the product which gives out brief description of the same. 

A toothpaste advertisement exhibiting the problem of cavity!!

Print advertisements are displayed in the newspapers, magazines, tabloids and through brochures, whereas graphic or video advertisements are displayed on television or on internet. Alsop, radio is one such mode where the advertisements is done only through vocalization.
  
But each company has to be very particular about their advertisements, as advertisements regarding alcohol, cigarettes or related products, encourage consumers to buy the products, even the under age kids. 

So, advertisements play a vital role in every person's life as each one of us receives information about the products available in the market through this mode.